The project was an experiment in generative design. Using algorithms to explore form, we looked for emerging patterns and ideas, and combined them with design to create code-driven compositions. The project deliverables were: four 24" by 36" posters integrating Processing sketches with code and typography.as well as a website.
I helped create numerous processing sketches. worked extensively on one of the posters (RandSeed Identity), and helped my team members work on 3 other posters.
The instructor for the class was Nick Sternberg and the students were Chris Tumaghap, Fatema Boxwala, Nikki Roach and Rachel Peeples.
Website: Work in progress
The project had evolved from an intensive three day Blitz workshop that was led by John Bielenberg, and consisted of 13 graphic design students chosen by the Graphic Design faculty. The Detroit space program was the outcome of collaborative and immediate brainstorm and prototype sessions.
Through this process, I filmed and helped edit the videos found within the website. I also photographed the different locations and activated potential space within the city.
The goal of this project was to find two different spaces in Detroit. Submerse ourselves into chance encounters, random acts, strangers with weird stories, or anything as long as it’s linked to that space, We define its boundaries.
Detroit’s Inner Child is a collaborative installation between myself and Elizabeth Moroz, which was inspired by our research of Spielhaus Toys located on Woodward in Detroit, Michigan. Our final solution is an environment where people can play with the sketches that we had created, which reflect the toys that they are interacting with. The toys are hung on the side of the installation, as well as placed on the ground to give users more control of the overall environment. To play with the sketches, users would have to hold on to the teddy bear. Interacting with the camera toy would take a screen capture of the sketch that the user has created. We thought about the outside of our installation and keeping it unpainted and simple to reflect the actual location of Spielhaus Toys. Some people have a certain type of stigma against Detroit. Much like our installation, the outside might not be as interesting or as inviting, until you step inside. Just because the space is typical, doesn’t mean it cannot be interesting.
We used MakeyMakey, Processing, 2 x 4's, particle wood, and various power tools to create this project.
The Ford Motor Company approached the College for Creative Studies to redefine the dealership and showroom experience for the elderly consumer. We had a few basic takeaways from our research, such as an increase in the elderly use of social media, and the hospitality issues at Ford dealerships. We wanted to create a strong personal connection between the consumer and the Ford brand. This was the result.
I discovered the different qualities to creating a narrative with data sets, given 3 new data sets weekly. Hierarchy and relevance were taken into consideration each time a new data set was given.
Poster Size 34" by 22"
This book is a response to Cheryl Heller's essay called "Where Design is Going, and How to be There." The focus is on social innovation with my response on the right side and the author's on the left.
Book Size 7" by 10"
Three–dimensional object made from wire was an exercise on exploring the awareness of negative volume. Through this process, I learned to establish a balance of directional forces for every position, as well as complementary relationship between forms.
Avanti is a greeting card company based out of Detroit, Michigan, delivering high impact humor, with a unique brand attitude and universal appeal. Avanti see's their brand as quirky, spirited, whimsical, charming, compelling, confident, humorous, funny, zany, bright, and bold. So as they approached the College for Creative Studies to rebrand their company, our group focused on the language that was inspired by our research of Detroit's rich visual landscape.
Team Members: Valbona Ivezaj, Christopher Tumaghap, Kelly Feger, and Tiffany Bontrager
The first annual Handcrafted in Detroit is a series of 5 communication pieces for a real, already established organization that will get the word out about a particular tourist interest. The idea is to allure, inform and engage a particular audience group to a particular aspect of Michigan tourism.
I chose a non–profit organization called Arts and Scraps located in Detroit, Michigan because they use recycled industrial scraps to help people of all ages and abilities to think, create, and learn.
Poster Size 24" by 36"
Acme Comic Emporium is an upscale graphic novel book store for the sophisticated reader, who loves to read and see both text and image.
My goal was to capture the sophistication through image and form, which resulted in a stationary system, consisting of a letterhead, an envelope and a business card .
How do we gain access to the news? Sports Pronto is a mobile application that allows users to receive real-time update on sports news. Users can narrow their choices by grabbing related words via twitter, that are posted by both fans
The Detroit Summer Beerfest, also known as "The Celebration of Craft Beer," is located in Campus Martius on the 21st and 22nd of June. The 2013 event is an amazing experience in taste and sound including hot music to compliment cool brews. There are over 60 brews from around the world and across the state. The focus of the summer beer festival is the promotion of craft beers and brewers that create them.
When redesigning the interface, I thought about the idea of rewards within a community. What would make the audience come back to the website, download the application, and interact with it? Users can change the contents within the page by liking/sharing, and are rewarded with tokens.
Type + Sound + Image: Experience Overdrive
Through this process, I've gained a continued understanding of narrative through constructing an experience with the use of type, sound, sequenced image/graphic and video in a 30 second motion piece.
I chose hockey because it was something that a friend of mine was passionate about, and decided to develop a conceptually relevant message that communicates his everyday routine.
An introduction to jquery with a basic working knowledge of css and html resulted in this interactive self–portrait that presents four different views of who I am without using actual photos of myself.
"Don't Make Me Think" is an article by Steve Krug which talks about the law of usability when working with an interactive/web based project. The reading had a big influence on my thoughts about prototypes as it explained the idea of clarity and simplicity. It is ideal to eliminate any questions the user might ask.
After reading the the article, a student and I created this collaborative piece that redefines how craigslist works.
Type + Sound: Craigslist Poetry
Through this process, I've gained an understanding of sound and it's integral role in pacing, rhythm, and sequence as I've created a 10–second type + sound narrative based on a Meade Capture–View Binoculars that was posted on Craislist for $15.
I wanted the mood of this time based piece to relate back to the mood of the Craigslist post, calm and mysterious.
I've become keenly aware of the relationships between sound, message development and time based narrative construction. Hierarchy is something that I have been aware of through this process, as it relates to motion.
I Designed and worked with a grid system, and gained an understanding on how it relates to the development of zones, systems, and the integration of text and image within the scope of a book. I made typographic pairing choices and assigned meaning/value to content, and developed information hierarchy. Working with the typeface Cooper Black for 4 months, I gained an understanding of its history, as well as contemporary themes of book design and production techniques.
Book Size 7" by 10"
The President's commission on the assassination of President Kennedy, known unofficially as the Warren Commission, was established by President Lyndon B. Johnson on November 29, 1963 to investigate the assassination of United States President John. F. Kennedy that had taken place on November 22, 1963. Its 889—page final report was presented to President Johnson on September 24, 1964 and made public three days later.
My goal was to develop further understanding of grid and its relationship with content. Through this process I learned to define reader relationship such as function, size, and quality.
Book Size 9" by 11"
The idea was to take something I enjoyed and animate using Flash. I worked at a warehouse for 7 years building skateboards/longboards, so I'm very familiar with the different components.
Can only run in browsers that run Flash.